Content Creation Workshop: Recap
Recap of My Content Creation Workshop: A Fun, Empowering Experience
In early November of 2024, I had the pleasure of hosting my very first event, postpartum— a content creation workshop that planted seeds of inspiration and brought forth motivation. While stepping back into hosting after some time away had me feeling a bit nervous, I knew this was the perfect event to kick off with. Content creation is something I’ve been immersed in for years, starting in 2013, and by 2017, I expanded my reach to platforms like Pinterest and blogging, where I learned the immense value of long-form content. This is a passion of mine that I love sharing, whether through workshops, courses, or one-on-one sessions.
A Day of Creating, Connecting, and Empowering
I carefully designed this workshop to give participants both the knowledge and hands-on experience they need to create content with purpose. The event was broken into two parts:
The Essentials: What, Why, and How
We began by exploring the big-picture questions every creator should consider:
Why
This section covered they you want to create content, the purpose it serves, and why choosing the right platform matters.
What
This section covered what they plan to post to help them remain consistent.
How
This section covered how to best use the available platforms in a way that works for them.
We dove deep into different platforms, such as, LinkedIn, TikTok, Instagram, Pinterest, and more before discussing how to craft content that resonates with who they are, authentically and makes sense for each platform.
Custom workbooks I designed and put together for the workshop attendees with EBW flyers next to each along with a free pass to visit Pillar to co-work.
Content Creation in Action
In the second half of the event, we shifted gears and got hands-on. I broke the group into pairs, where one person would be the model (I brought my camera for branding headshots) while the other captured behind-the-scenes footage of the mini session. Each participant walked away with content they could use immediately. I so enjoyed seeing all the post that were made during and after the workshop.
Creating a Memorable Experience
Beyond the content, I wanted to ensure this workshop felt personal and intentional. In addition to teaching, I organized and designed the entire event—from the handpicked refreshments to the thoughtful gift bags each participant received. I even created a custom backdrop behind me for the teaching portion, making the space feel extra special and reflective of the creative atmosphere I wanted to cultivate.
The event was hosted in partnership with EMPOWEREDBYWMN, a platform I love being a part of. I could rave all day about how amazing EBW is- instead of doing it here I’ve actually made a blog post about it that you can dive into here. If you are a women in business or ever craved genuine connections- it’s a must read.
The workshop was held at Pillar, a woman-owned co-working and childcare space in Lafayette, California. The energy in the building was amazing, filled with women entrepreneurs, creatives, and supporters all eager to connect, learn, and build each other up.
What Others Are Saying
Ready to Level Up Your Content?
If you missed the workshop or want to dive deeper into the material, don’t worry—I’ve made the workbook available for purchase! It’s packed with exercises and insights to help you create intentional, impactful content that aligns with your unique brand.
Thank you to everyone who made this event so memorable! It was a joy to teach, create, and connect with such a vibrant group of women. I can’t wait to do it all over again.
